The transition of the sales department from WhatsApp to Telegram
The transition of the sales department from WhatsApp to Telegram
Blog Article
72% of Russian companies use Telegram for communication and sales — we found this out last year during a study . At the same time, 75% of surveyed business representatives are sure that the future belongs to this messenger. At Pact, we use Uruguay WhatsApp Number Database more and are not ready to switch completely to Telegram.
"We use WhatsApp in 80% of cases
We communicate with clients in Telegram only if the client himself asks to communicate there or writes in the Telegram chat first" - Snezhana Polchenko, Head of Sales at Pact.
In this article, we will compare Uruguay WhatsApp Number Database messengers in terms of convenience for the sales department and share recommendations for switching from one messenger to another.
What tasks do messengers help the sales department to complete?
Let's outline the tasks in general so that we have clear criteria for comparing messengers.
Reply to incoming messages from clients. Links to messengers are placed on the website using a widget, added to the profile header on Instagram*, channel description on Telegram, community description on VKontakte. From there, clients come with a direct request - they leave a request, ask questions or leave a review of the company's work.
But it is more convenient to process them in Uruguay WhatsApp Number Database: you can respond faster and see whether the user has read your response. According to a study by Hubspot, 82% of consumers expect a response within 10 minutes , and it is easier to achieve such speed with messengers.
Initiate communication. Potential clients' contacts are sent to the sales department, and employees start sending out messages to establish contact. If the client is interested in the offer, managers move him further along the funnel. If not, the client blocks the message and the company, ignores it, or replies that the offer is not interesting.
Compared to newsletters
Newsletters in messengers are opened better and faster - according to our experience and the experience of our clients.
Send trigger mailings. The client receives a message in a messenger in response to actions they have performed. For example, they wrote outside of working hours. In this case, a chatbot integrated with Uruguay WhatsApp Number Database sends a message that managers are currently not available and reports an approximate response time.
Other platforms also have such mailings, but in messengers the client receives a response faster and remains loyal to the company.
Send marketing newsletters
The client receives messages with promotions and special offers. For this, messengers are integrated with chatbots and a CRM system. Depending on the client's actions and position in the overall sales funnel, they are encouraged to make purchases and repeat orders.
Compared to newsletters, messengers offer more opportunities for personalization - you can add branded stickers, emojis, and address the recipient not by the name in the application, but by the name in the profile title.